Bing is Undervalued in Paid Search

Search engine marketing can be diabolical. Just about when you think you have it under your belt, you stumble on a set of facts that undermine previously well-reasoned decisions.

Yes, that means it is time to bring up Bing.

The Bing Network (Yahoo, MSN, Apple, and Amazon, among others) powers roughly 1 in 3 searches in the U.S. If you are passionate about growing your business, that's an audience you shouldn't ignore.'s the kicker. According to Microsoft, Bing Network searchers spend 25% more than the average internet searcher.

Ready for a bit of good news? Pay Per Click keywords cost less than rival platforms. If you are just launching your practice or control an ad budget that rivals the GNP of a small Third World country, Bing offers a better bang for your buck.

You can learn more about the Bing Network here.