Write with More than SEO in Mind

Over at Fathom, Dianna Williams Casey wrote a great post on tailoring your website to what makes sense to your readers rather than your IT team and its legions of SEO experts.

Here's a terrific pull quote:

It’s About Me, Your Customer.
I like to read pages that tell me what you’re going to do for me. Everyone claims that they are the best, most innovative company providing exceptional, high-quality service.
So what? I want to know what you’re going to do for me if I choose to do business with you. What is the benefit that I’m going to tell other people about?

It's worth printing and saving. Make it your North Star.