The lifetime of a tweet is roughly the time it takes for a Starbucks Venti to get cold. With each passing day, Facebook feeds feel more like the crawlers at the bottom of the screen on FOX News or CNN.
How do you extend the reach of your social media efforts? Julie Gauthier has three suggestions:
Share multiple times to double reach.
Conduct a content audit to identify your most effective existing content.
Amplify the content that works.
I highly recommend Julie's post. You can read the full article here.