Is Print Part of Your Strategy?

The team at MarketingProfs summarize the research by Nielsen Scarborough on newspaper readership data. The study addressed adult reading trends over a 30-day period. Specifically, accessing newspaper content by generation and media type.

Print and Digital Newspaper Readers by Generation

Among the findings, nearly seven in 10 US adults access content from newspaper publishers each month. As you shape your marketing strategy, newspapers deserve a second look.

The entire report is available here. (may require registration)