2017 Brand Storytelling Trends

The team at Echo Stories just published their Business and Brand Storytelling Trends for 2017. Here is their take on the trends that will shape 2017:

  1. There will be a greater focus on short-form video
  2. Storytelling will be recognized as a business competency
  3. Virtual Reality will impact how brands tell stories
  4. The data you've been stockpiling will increasingly shape the stories you tell
  5. Widespread use of platforms like Slack and SMS messaging will make it increasingly more difficult to track and measure content performance
  6. Thanks to "fake news," there will be more respect (and scrutiny) for brand storytelling

There are stories to tell. It's time to get writing.