Before the magic of that first cup of coffee in the morning kicks in, we're already barraged by dozens of marketing messages. Johnathan Dane writes that we're satiated and that low-quality content on the Internet is making the problem worse.
The solution? Well targeted direct mail. He quotes a Canadian study which found:
Direct mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable.
The study reinforces the recent growth of hospital-sponsored magazines and mailers tied to philanthropy or health awareness campaigns.
Whether you're launching a new practice or part of a multi-state chain, my expertise is in crafting content that is both memorable and drives a response. Let's start a conversation.