Over at Econsultancy, Nikki Gilliland offers four tactics for optimizing copywriting for mobile:
- Be sensitive to context. With mobile, consider customizing content by location and device type.
- Usability beats tone. Aim for fewer words and stronger calls to action.
- Put yourself in your reader’s shoes. Make links user-friendly.
- Use available real estate strategically. The top two-thirds of the screen is where readers will focus their attention.
You can read the full post here.