Back in the 1960s, AM radio was the answer if you wanted the latest news. Just a few short years ago, everyone saw iPads as a technology marvel that would usher in a new era of personalized information on the go. These days, they're seen as, well, quaint. We've all moved on to smart phones as the preferred tool for consuming information.
We are now firmly in a mobile-first era. This year, smart phone penetration in the US hit 79.1% (198.5 million). Increasingly, smart phones are where we turn to for information.
What is your internal communications strategy for surviving in a mobile-first world?
A provocative article on the impact of a mobile-first world and its impact on both internal communications and public relations is available here.